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 The Questions Most Frequently Asked By Parents

There are seven questions most parents will have when deciding on a child care center for their child. The better you are able to answer these questions, the more likely you will be the provider they choose.
 
What are your qualifications?
 
The accreditations of you and your employees (licenses, degrees, certifications) should not only be prominently displayed but listed in your literature. Be sure to make them a central talking point during initial meetings with parents.
 
Experience counts, so if you've been in business a good number of years, let prospective clients know this.
 
Know what your internet reviews say about you. Today most child care searches start with the internet where parents go to sites like Care.com. Be sure you have good reviews by asking satisfied parents to post them. Anytime you receive a compliment from a parent, ask them if they'd put it in writing or post it as a review. Be straightforward and tell them you're looking to grow your business and would appreciate their help.
 
How Safe is your facility?
 
Parents need to know that there children will be safe in your care. Let them know all you do to insure the children's safety. Make a list of everything you do in this regard. Include things like safe sleep practices, supervisory practices, emergency preparedness and drills, first aid and CPR training, head counting procedures when children transition from place to place, etc.
 
Let parents know that you comply with all current laws relating to the health, welfare and safety of the children you care for.
 
Tell them about your policies regarding regular hand washing, routine cleaning and sanitation of all surfaces in the facility and how food is prepared and stored safely.
 
What Happens if  a child is sick?

Parents want to know that you have a clear plan for responding to illness, including how to decide whether a child needs to go home and how families will be notified. Additionally, parents need to know your policies regarding fees and absences due to illness.
 
What is your staff-to-child ratio?
 
If parents do their research on the internet they'll be told the ideal ratio is 1:5 for children two to three years old, 1:7 for 3 to 4 year olds and 1:15 for 5 year olds.
 
Assure parents that there is adequate space, both in the classroom and on the playground, for the number of children cared for.
 
There should be 35 square feet per child in order for each to have enough room to play comfortably.
 
What is your curriculum and disciplinary style?

Be specific about your program, activities and learning goals and how they support all of the areas of child development. Parents will want to know how your program aids social, emotional and intellectual development.
 
Let parents know what you provide to encourage experimentation and learning in children. Tell them of the opportunities you offer for exploration, structured and unstructured play, and observing new activities performed in ways that children can learn from.
 
Provide information on how you track the progress of each child, encourage regular discussions and chats about their child's progress and use notebooks and letters home to keep parents advised.
 
What is the Transportation Situation?
 
If you provide transportation, let parents know how you make certain your vehicles are properly maintained and certified and that safety procedures are followed strictly by knowledgeable professionals. Let them know that children younger than 5 are placed in an approved booster seat, and children 5 and older wear safety fastening devices (seatbelts and harnesses). Assure them that there is never an occasion where children are left in the vehicle unattended and that headcounts are taken coming and going and that the vehicle is always checked by the driver to be certain no child is inadvertently left behind. If your state has mandated safety alarms for this purpose be certain that parents know you are in compliance with the law.
 
What is your visitation policy?
 
Parents want an open door policy when it comes to visiting their children. If you want them to refrain from visiting during nap time, they need to know. Any other encumbrance to a parent's visitation is viewed negatively by parents and will reflect negatively on your operation.
 
The more prepared you are to answer these questions, the likelier you are to turn prospects into clients.
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Please be advised that information contained in this site may be dated. No insurance coverage can be bound, deleted, modified or in any other manner effected through this website. Complete information regarding coverage and exclusions can be found in policy documents. The information contained in this website is summary in nature.