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Tips On Enticing, Impelling and Inducing Others

There are definite benefits to being persuasive. After all, every child care provider must sell their services to prospective clients.
 
Not only that, but we must induce employees to do better, impel creditors and bankers to offer better terms, entice children to listen and learn, and persuade our significant others of the correctness of our wants, needs, desires and ways.
 
Below are practices consistently employed by the extremely persuasive.
 
They make personal connections.
 
Persuasive people know that they can be easily dismissed if you have no emotional investment in either them or their position. So they strive for likeability and seek commonalities and shared goals to help create emotional bonds . They are non-adversarial and show empathy for your position, letting you know they are "on your side". They are never impatient, knowing they will invaribly be asked to express their position once they have created the connections that assure others of common goals.

 Which Makes For Better Marketing?

Every marketing expert advises that your advertising concentrate on benefits to the customer .
 
However, all too often there's confusion between features and benefits. The difference is features describe what you offer, while benefits demonstrate how your features are of value to prospective clients and their children.
 
To put it simply: features tell, but benefits sell.
 
Most child care marketing materials list features. Few discuss the benefits. By failing to articulate the benefits your program provides, you are missing your opportunity to sell your services.
 
For example, you may be proud of the playground you've built. It's a nice feature.

How Staying Aware of Competitors Gives You The Edge

Over the past two decades many business owners have been advised to study Lao Tzu's The Art of War. Whether or not you view business as "war", one undeniably apt recommendation by the ancient philosopher is "know your enemy" - or in modern business parlance, "know your competition".

If you are like most child care providers, you have probably never analyzed your competitors. And those that have done so, usually do it too infrequently.

What do you have to gain from such analysis? The knowledge of exactly how you differ from your competitors. You will know what sets you apart (or not) from them. This gives you a handle not only on their strengths and weaknesses, but yours as well.

It is extremely important to be aware of what occurs in your local market. Experts suggest conducting a "competitive analysis" of your top five (or more) competitors every six months.

In conducting a competitive analysis, these are the questions you will want to be answering:

 The Questions Most Frequently Asked By Parents

There are seven questions most parents will have when deciding on a child care center for their child. The better you are able to answer these questions, the more likely you will be the provider they choose.
 
What are your qualifications?
 
The accreditations of you and your employees (licenses, degrees, certifications) should not only be prominently displayed but listed in your literature. Be sure to make them a central talking point during initial meetings with parents.
 
Experience counts, so if you've been in business a good number of years, let prospective clients know this.
 
Know what your internet reviews say about you. Today most child care searches start with the internet where parents go to sites like Care.com. Be sure you have good reviews by asking satisfied parents to post them. Anytime you receive a compliment from a parent, ask them if they'd put it in writing or post it as a review. Be straightforward and tell them you're looking to grow your business and would appreciate their help.

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