Running your own business is intensely demanding and competitive. You are responsible for everything and when uncertainties arise, you must have the poise, acumen and patience to either minimize any negatives or wring opportunity from adversity (the lemonade-from-lemons ability).
If you lose your composure, your entire organization becomes susceptible to panic and weakens.
Your attitude, presence and even body language are things your employees will be watching and responding to. Yes, as the "head honcho" you are responsible for elevating performance and developing your people's talents, but you are also charged with making them feel safe and secure. No one performs well when they think the ship is sinking; employees will either "abandon ship" or waste time and effort on worrying about the loss of their jobs.
How you respond in times of crisis or stress will indicate your preparedness, maturity and ingenuity.
A modern business owner must be able to view adversity as opportunity. The leader with composure doesn't panic during difficult times, but calmly looks for avenues of opportunity within the adverse circumstances. He ferrets out the causes of adversity and upon discovery, moves to solve them at once. Like a marine, he will adapt, improvise and overcome by enabling and facilitating previously unseen opportunities (frequently ones that had they been recognized earlier could have adverted the adversity in the first place).
It is wise to realize that often crisis results when composure is absent.
When next a problem arises, ask yourself if a greater sense of composure on your part could have kept the problem from ever arising.
Act like you've done it all before.
Composure is easily lost in times of crisis and adversity if you let concern become worry, and worry become fear. By maintaining your composure, you will remain cool, calm and in control. This will allow you to gain perspective, critically evaluate the situation and face the problem head on. It will also allow your employees to function optimally, without the crippling effects of panic.